Top 5 Beauty Retail Apps on Android in Italy Q3 2024

In the third quarter of 2024, the landscape of beauty retail applications on Android in Italy has shown varied performance across the top five contenders. According to Sensor Tower data, these apps have demonstrated different trends in terms of weekly downloads and active user engagement.

Sephora - Make-up, Beauty saw fluctuating weekly downloads, starting the quarter strong with approximately 12K downloads, but witnessing a gradual decline to around 7.9K by the end of September. Active users exhibited a subtle upward trend, peaking at about 31.8K in mid-September before settling around 28K.

Mein dm experienced a consistent increase in weekly downloads, beginning with 8.7K and reaching nearly 9.6K by the end of the quarter. The app maintained a steady rise in weekly active users, starting at 39.3K and climbing to roughly 44.6K in the final week.

Notino: perfumes and cosmetics began with significant weekly downloads of approximately 12.3K, which dipped mid-quarter but rebounded to about 8.4K by the end of September. Active users mirrored this trend, starting at 51.7K, dipping mid-quarter, and recovering to around 49K.

docpeter witnessed a notable decline in weekly downloads from 9.3K at the start of the quarter to just over 1.5K by the end. There is no data available for active users, indicating potential areas for growth in user engagement.

Douglas – Parfüm & Kosmetik maintained stable weekly download numbers, starting at 2.5K and ending with a slight increase to 2.3K. Active users showed a slight decline over the quarter, starting from 18K and ending at approximately 15.8K.

These insights, derived from Sensor Tower data, highlight the dynamic nature of the beauty retail app market in Italy. For more detailed analysis and trends, further information is available through Sensor Tower.